methods can be broadly thought of as approaches that explore the deeper meaning of a particular situation; in contrast, _ methods use data that are objective and statistical.

Qualitative methods center on subjectivity, they are non-numerical and focus on gathering information through an open communication with the individual, for example.

Example: a focus group.

Quantitative methods rely on hard data and are objective, often centering on numerical and statistical information.

Example: a poll, a survey

__________ methods can be broadly thought of as approaches that explore the deeper meaning of a particular situation; in contrast, ___________ methods use data that are objective and statistical.

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methods can be broadly thought of as approaches that explore the deeper meaning of a particular situation; in contrast, _ methods use data that are objective and statistical.