Gabbyandarchie8357 Gabbyandarchie8357
  • 15-02-2020
  • Business
contestada

________________ is dividing a market into distinct groups that (1) have common needs, and (2) will respond similarly to a marketing action.

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brown227 brown227
  • 15-02-2020
The answer is market segmentation
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BenitoMarin BenitoMarin
  • 15-02-2020

Answer:

The correct word for the blank space is: Market Segmentation.

Explanation:

Market Segmentation refers to the efforts companies make to classify their consumers by age, gender, and income so the firm can specialize in a single sector of the market. By doing this, businesses can provide their target customers a tailored product that better matches their needs.

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