Answer:
This refers to the concept of social marketing.
Explanation:
Social marketing is also known societal marketing.This relates to campaigns geared towards changing people's behavior for the good of the society at large.
Smoking,illegal drug abuse and obesity are all habits that could have long-term side effects on the populace,hence government would have to incur so much in healthcare if it were to take corrective measures as against its current preventive approach.
